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William Prince

Commercial Director/Creative Producer

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Director Showreel

Selected clips from recent work directed by William Prince.

River Island - Travel in Style

Campaign for River Island’s Spring/Summer ‘25 collection launch.

Content includes online ads, hero films, social media cut-downs, OOH promos, in-store marketing assets.

Produced & Directed by William Prince.

Shark Beauty - FlexStyle - Black Sparkle

One of several ads directed for Shark Beauty's Limited Edition Black Sparkle FlexStyle.

Rolled out on multiple platforms including a 30 second hero ad and shorter edits for social media advertising, as well as an exclusive in-store launch for Harrods.

Produced & Directed by William Prince.

Bupa - Break Through & Be Heard

30 second cut of Bupa's 'Break through and be heard' campaign designed to help support parents and families spot and treat the signs of poor mental health in children.

Full length version can be seen on Bupa's website:

https://www.bupa.co.uk/health/health-insurance/young-persons-mental-health

Directed by William Prince

Production Company - Millk Media

Araldite - Sticks Strong. Lasts Long

Commercial for Araldite Glue.

Directed by William Prince.

Production Company - Dock 10.

Agency - Dinosaur.

Puma - Trinomic

Brand Film highlighting the re-issue of the Puma Trinomic product line.

Produced and Directed by William Prince.

Bupa - Mental Health - Addiction

One of several brand films directed for Bupa’s Mental Health campaign.

Directed by William Prince.

Cyber Security Showreel

Showreel including a selection of footage from various cyber security and financial fraud training films for clients such as Lloyds Banking Group, Cifas, Aviva, & Barclays.

Cifas - Cyber Fraud Training

Teaser Trailer for the Cifas Cyber Fraud training programme.

Interactive training films for organisations & individuals.

Written & Directed by William Prince.

Production Company - Limehouse.

Gloria - Training Film

Trailer for the short film ‘Gloria.’

Gloria was commissioned as a series of short film dramas by the Defence Science and Technology Laboratory (Dstl) to showcase potential future threats within the intelligence community.

The final films were used as part of a training campaign for the defence community.

Production Company - Roebuck Productions.

Written, Produced & Directed by William Prince.

Shark Vacuum – Commercial

Shark Vacuum – NZ780UK.

One of many commercials directed for Shark Vacuum products.

Directed by William Prince.

Shark Beauty - Flex Style - Limited Edition

Commercial for Shark Beauty Flexstyle Campaign.

Produced & Directed by William Prince.

D-Line - Happy Christmas

Online commercial for D-Line.

One of multiple films for D-Line to showcase their brand and individual products.

Production Company - Takagari.

Produced & Directed by William Prince.

Yorkshire Tea - Have a Proper Brew

Brand film for Yorkshire Tea to celebrate ‘Yorkshire Day’ featuring Michael Vaughan & David Lloyd.

Directed by William Prince.

Client - Yorkshire Tea

London Fire Brigade - EUR

Short edit of full-length documentary produced for London Fire Brigade following their Emergency Response training exercise.

Agency: Takagari.

Produced & Directed by William Prince.

Santander - Brand Film

Brand film for Santander.

Written & Directed by William Prince.

Radisson Park Inn - Trolls on the Loose

Ad Campaign for Radisson Park Inn hotels and the feature film ‘Trolls’.

Directed by William Prince.

Ron - Short Film

Teaser Trailer for the short film, ‘Ron’.

Screened at multiple international film festivals.

Currently showing on Shorts TV on Amazon Prime.

Mel pays a visit to her new dementia patient, Ron. During her visit, Ron’s behaviour raises more concerns than she originally expected.

Directed by William Prince
Produced by Catherine Jeffrey
Written & Edited by Gareth Harrison
Director of Photography - Chris Robson
Assistant Camera - James Morgan
Sound Recordist - Mick Close
Music & Sound Mix - Adam Nabarro-Steel
Make Up – Louise Phelan
VFX – Northforge

Cast:
Mel – Lynn Roden
Ron – Ray Castleton

Thanks to:
Alex Priestley Talent

Click - Short Film

Trailer for the award winning short film Click.

Click screened at multiple international film festivals.

Commissioned by UK Film Council & Screen Yorkshire.

Written & Directed by William Prince.

Full film can be seen at:

https://youtu.be/aT7JPhy8c3g

https://www.youtube.com/watch?v=b-OIfpvsH3E

https://vimeo.com/29684948

Tom Brookes, Oh My - Music Promo

Music Promo to accompany Tom Brookes' single.

Directed by William Prince.

Siemens Oil & Gas - Brand Film

Brand Film for Siemens.

Directed by William Prince.

Agency/Production Company - WRG.

Director Showreel

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River Island - Travel in Style

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Shark Beauty - FlexStyle - Black Sparkle

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Bupa - Break Through & Be Heard

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Araldite - Sticks Strong. Lasts Long

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 Ad for Araldite Glue. Directed by William Prince.

Puma - Trinomic

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Bupa - Mental Health - Addiction

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Cyber Security Showreel

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Cyber Security Showreel 2025

Cifas - Cyber Fraud Training

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Gloria - Training Film

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Shark Vacuum – Commercial

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Shark Beauty - Flex Style - Limited Edition

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Shark Beauty - FlexStyle - Pink and Lilac

D-Line - Happy Christmas

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Yorkshire Tea - Have a Proper Brew

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Yorkshire Tea - Have a Proper Brew

London Fire Brigade - EUR

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Santander - Brand Film

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Radisson Park Inn - Trolls on the Loose

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Ron - Short Film

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Click - Short Film

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Tom Brookes, Oh My - Music Promo

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Siemens Oil & Gas - Brand Film

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